In the famous words of Cardi B, "It's giving itchy."

In another head-turning product launch, Skims' new thongs come with faux pubic hair in a 1970s-themed campaign.

In the famous words of Cardi B, "It's giving itchy."

In the famous words of Cardi B, "It's giving itchy."

Kim Kardashian did not expect to turn as many heads as she did after her shapewear brand Skims unveiled its new faux hair micro string thongs.