This type of frictionless experience has the potential to spark a new movement in how people shop online – one that moves away from search engines like Google and e-commerce platforms like Amazon toward conversational agents with curated recommendations, comparisons, and easy checkout experiences.

The new ChatGPT Instant Checkout feature will be powered by an open-source "Agentic Commerce Protocol" co-developed with Stripe

Users of OpenAI’s chatbot can now buy that last-minute birthday gift for a friend via Etsy without leaving ChatGPT. Instant Checkouts powered by OpenAI’s new “Agentic commerce…