Britain's Advertising Standards Authority banned a pair of ads from the fashion brand Zara that it said were "socially irresponsible" for their depiction of models that appeared "unhealthily thin."

It comes after the advertising watchdog banned M&S and Next ads for showing models who appeared too thin.

The Advertising Standards Authority received a complaint in May about two product listings on Zara's website, which showed a model in an oversized pocket shirt and another in a…