Aug. 6 (UPI) -- Britain's Advertising Standards Authority banned a pair of ads from the fashion brand Zara that it said were "socially irresponsible" for their depiction of models that appeared "unhealthily thin."
The ASA in May received a complaint about the product listings on the Zara website, one of which depicted a model wearing an oversized pocket shirt, and another that showed a model wearing a short dress.
The ASA ruled in favor of the complaint, which stated that the images were irresponsible, ordering Zara not to use them.
It stated that the ad featuring the model in an oversized shirt, drew attention to her collarbone because of the low-cut design, giving the impression she was very slim.
"Overall, we considered that the pose of the model and the choice of clothing in the ad created the impression that the model was unhealthily thin," the ASA said.
