Forget campaigns, marketers told to design growth.

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MSK Chairperson Zuhura Odhiambo speaking during 2026 Annual Conference for the Marketing Society of Kenya. [Courtesy]

Marketing professionals have been challenged to take a bigger role in driving Kenya’s economic growth by using data, technology and customer insight to deliver measurable business results.

The call came at the Marketing Society of Kenya (MSK) Marketers Conference 2026, held at PrideInn Paradise Beach Resort in Mombasa on September 10 and 11 under the theme “Growth by Design: Marketing for a Changing Economy.”

MSK Chairperson Zuhura Odhiambo said marketers must move beyond communication and take part in shaping customer experience, innovation, trust, business strategy and long-term value.