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Trade Principal Secretary Regina Ombam speaks during the Marketing Society of Kenya Chair's Power Breakfast in Nairobi on Wednesday., July 15. [Courtesy]
Trade Principal Secretary Regina Ombam has called for closer ties between government and marketers, saying stronger collaboration is key to boosting exports and attracting investment.
Speaking during the Marketing Society of Kenya Chair's Power Breakfast in Nairobi on Wednesday, Ombam said Kenya must place marketing at the centre of its economic agenda as countries compete for markets, investment and consumers.
The forum brought together government officials, business leaders and policymakers under the theme, Marketing as a Catalyst for Trade and Economic Development.
