Somewhere between filling out a home equity application and actually getting the money, a lot of people quietly give up. They get distracted, confused, or just decide it’s too much hassle. Figure Technology Solutions has decided to stop accepting that as a fact of life.
Figure, the fintech lender behind one of the faster HELOC platforms in the country, is partnering with Sierra, the enterprise AI company behind Sierra.ai, to deploy AI agents specifically designed to re-engage borrowers who abandon the application process. The goal is straightforward: recover stalled applications and convert them into funded loans before the borrower walks to a competitor or simply forgets the whole idea.
Why loan abandonment is the mortgage industry’s quiet crisis
Figure’s platform already moves fast by industry standards. The company can approve HELOCs in as little as five minutes and fund them in as few as five days. Yet speed alone does not solve the abandonment problem if borrowers never finish submitting their documents or stop responding to follow-ups.
That is where the Sierra integration comes in. Sierra’s platform is built for multi-step, multi-week engagement that mortgage origination demands, supporting multi-week or multi-month interactions with applicants. The AI agents work alongside human loan officers rather than replacing them, handling the re-engagement mechanics so that the humans can focus on the applications most likely to close.
