Experian Launches AI-Enabled Decisioning Platform Bringing Real-Time Underwriting and Cash Flow Intelligence to its Consumer Marketplace

Experian Activate™ combines credit, cash flow and consumer-permissioned data to improve offer matching, expand financial access and help lenders reach more qualified consumers

Key Highlights

AI-enabled decisioning engine brings real-time lender defined underwriting criteria to Experian Marketplace, its consumer comparison-shopping platform for credit cards, personal loans and auto insurance.

First-of-its-kind platform to combine credit data, AI, and consumer-permissioned cash flow insights in one decisioning engine, helping match Experian's 90+ million members to offers they're likely to qualify for.