Personalized multiview livestreams — the ability to watch multiple video feeds on one screen — have become a popular and much-requested feature by customers, particularly for sports. Now AWS, Amazon‘s cloud-services division, is launching a new service that will let streamers deliver up to 11 feeds in a single personalized channel.
On Thursday, AWS took the wraps off new capabilities in its suite of video services: per-viewer dynamic multiview, AI-generated metadata generation to facilitate monetization opportunities based on what’s happening on screen, and automated backfill of unfilled ad inventory. AWS is showcasing the new capabilities at IBC 2026, running Sept. 11-14 in Amsterdam.
The new capabilities will make it possible to deliver “truly personalized live TV,” said Samira Bakhtiar, general manager of telco, media, entertainment, games and sports at AWS. “AWS helped build the streaming era. Now we’re helping to build the intelligence era. Every frame of live video is personalized and understood.”
The new AWS Elemental MediaPackage Dynamic Multiview lets viewers choose their own multi-camera layout from a single set of encoded sources, delivered to any device over standard HTTP Live Streaming (HLS) or Dynamic Adaptive Streaming over HTTP (DASH) — without per-layout encoding costs
