India’s fashion and lifestyle ecosystem is witnessing the rise of an exciting mix of global names, homegrown and emerging brands.
From heritage brands to D2C brands, each is finding its own way to create relevance and capture consumer attention in a constantly evolving fashion and lifestyle landscape.
At Myntra Tech Threads 2026, the company’s flagship brand conclave, the e-commerce giant honoured brands across various categories for empowering their customers to express themselves through fashion, beauty and lifestyle.
Under the theme ‘Where Velocity Meets Voice’, Myntra Tech Threads 2026 brought together industry leaders to explore how technology shapes evolving consumer behaviour, modern discovery, and brand scaling.
The event also featured an awards ceremony recognising impactful brands across diverse categories and cohorts for leveraging technology to adapt to changing customer needs.
