Myntra brought together leading fashion, beauty, and lifestyle brands at its flagship brand conclave, Myntra Tech Threads 2026, to discuss the role of technology in the next phase of lifestyle ecommerce.
Themed ‘Where Velocity Meets Voice’, the event focused on personalized shopping, creator-led commerce, and instant gratification, along with AI-led innovations, tech-enabled hyperlocal delivery, and social commerce features.
Brands, culture, and technology
The conclave brought together leaders from global and domestic brands for discussions on building brands for “velocity and voice”.
Daniel López García, Chief Commercial Officer and Board Member, MANGO; Varun Alagh, Co-founder and CEO (Chief Dad), Honasa Consumer Limited; Helena Kuylenstierna, Country Director, H&M India; Amisha Jain, MD and CEO, Arvind Fashions Limited; and Abhishek Ganguly, Co-founder and CEO, Agilitas Sports Limited; took part in a panel moderated by Sharon Pais, Head of Myntra.
