Myntra has reduced the time it takes for a new seller to go live on its platform from 10–15 days to about one or two days, as the fashion ecommerce company expands the use of artificial intelligence across its marketplace.
The announcement came at mynnovAIte, Myntra's technology showcase held at its Bengaluru headquarters on July 16.
Led by Chief Product Officer Lakshmi Narayan Swaminathan and Chief Technology Officer Pramod Addidam, the event focused on how AI is being deployed across three areas: sellers, customers, and internal operations.
The underlying message was straightforward.
AI isn't being used to solve new problems, Swaminathan said, but to solve familiar ones faster and more efficiently.
