Turkey lists the iPhone 18 Pro at 137,999 lira in its Apple store. The 256GB model costs about $2,845 there, against $1,199 in the United States. Turkish buyers pay 137 per cent more for identical hardware. Brazil comes second at $2,354 and Mexico third at $1,775, both of them import-duty economies. India arrives fourth of 23 markets at $1,734, a whisker above Italy. Apple's foldable iPhone Duo pushes India a place higher still, to third of 23 at $3,152 against $1,999 in America. Something separates those two countries underneath the ranking. Turkey charges 137.2 per cent above the American price on the Pro and 137.2 per cent on the Duo, the same figure to the decimal, because a proportional tax code produces a proportional gap whatever the phone costs. India's gap widens from 45 per cent on the Pro to 58 per cent on the Duo. Then comes the number that reorders everything. Weight each market's price against what a local earns and Turkey drops to second on both phones. India takes first place of all 23 markets, at an effective $8,063 on the Pro and $14,664 on the Duo.Key HighlightsAbout The AuthorAt heart, I am a storyteller drawn to the watershed moments that bend the technology landscape. I braid narrative with data, humanise statistics, and trace the arc from first spark to world-changing impact. My reportage, features and reviews are witty, sardonic, visual and vivid, using anecdote to illuminate rather than eviscerate.