An iPhone 17 Pro costs more than twice as much in Turkey as it does in the US, making it the most expensive place among 41 markets to buy the phone.
Deutsche Bank Research’s Mapping the World’s Prices 2026 report compares the price of the same 256GB model across the world. It finds that European countries occupy much of the expensive end of the ranking.
The comparison also suggests that the price gap between Europe and the US has widened over the past decade.
Switzerland offers Europe’s lowest price
Among the 21 European countries analysed, Switzerland has the lowest price, at €1,187. At the other end of the ranking, Turkey is a clear outlier: the same phone costs €2,222, the highest price among all 41 markets.
