The iPhone 18 Pro Max could cost more than you expect

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Thanks to rising prices and a severe shortage, DRAM is now the most expensive component in a smartphone.

Jul 29, 2026 13:16 EDT

iPhone 17 Pro - Image via Apple

While Apple is gearing up to unveil the latest generation of its iPhones at the upcoming September event, one of the hottest topics surrounding the devices isn’t the anticipated specs, but the pricing. The latest information from research firms suggests we should expect a notable price hike for this year’s iPhone 18 Pro Max.