Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut.
iPhone 18 Pro ‘Surprise and shine’ event: How to watch today’s Apple event live
Today is arguably Apple’s biggest day of the year, with a major product launch that kicks off John Ternus’s CEO era.
The iPhone 18 Pro launch event will happen today at 1:00 p.m. ET / 10:00 a.m. PT.
The event is being streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm.
