Apple is gearing up for its major product launch on September 9, and this time the company could have more than just new iPhones to show. The upcoming “Surprise and Shine” event will also mark one of the first major product launches under new CEO John Ternus.
Apple has already started its autumn hardware cycle, however. On August 25, the company unveiled a new Mac mini with the M6 and M5 Pro chips, alongside a refreshed Mac Studio powered by M5 Max and M5 Ultra. Apple also introduced updated Magic Keyboards and a new Polishing Cloth. The new Mac mini with M6 is based on Apple’s first 2nm chip and brings major gains in AI performance.
The September 9 event is expected to shift the focus to the iPhone, wearables and potentially Apple’s smart home ambitions.
iPhone 18 Pro and the foldable iPhone
The iPhone 18 Pro and iPhone 18 Pro Max are expected to headline the event. Both models could feature Apple’s new A20 Pro chip, camera upgrades and a smaller Dynamic Island. The Pro Max is also expected to focus on battery improvements.
