Why passkeys still stall with normal users
Passkey teams usually know the security case already. The harder part is adoption: how do you get someone non-technical to actually say yes when the current login still works?
That question matters because many passkey rollouts underperform for reasons that have nothing to do with cryptography. The pattern across real deployments is pretty consistent: users adopt when the benefit is obvious, the timing makes sense, and the first attempt succeeds.
A few case studies in the source material make that painfully clear. MakeMyTrip changed its prompt from “Create a passkey” to “Skip OTP next time” and got 2x enrollment. eBay moved the prompt from settings to right after biometric login and saw 102% higher enrollment. Same technology. Better wording and timing.
The prompt should name the pain removed
