Data: Madison and Wall; Note: U.S. figures exclude political advertising; Chart: Christine Wang/AxiosThe global advertising market is growing at near-record rates, thanks to the onslaught of AI-driven ad investments, according to a new projection from analysts at Madison and Wall. Why it matters: While those growth levels aren't sustainable, the market isn't expected to crash in coming years.
AI investment is driving double-digit global ad growth
The global advertising market is growing at near-record levels, thanks to the onslaught of AI-driven ad investments.
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