Visitors at the "Watches and Wonders Geneva" luxury watch fair, in Geneva, Switzerland in April 2026.

Keystone / Salvatore Di Nolfi

After three years of turbulence, Swiss watchmakers are searching for signs that the worst is over. Wars, tariffs, a soaring gold price, the strong Swiss franc and weaker luxury demand have all taken their toll. Now, export values have stabilised and volumes are rising again.

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