Logo text
Andrew Garfield is out of the loop.
The British actor has been unplugged lately, so much so that he still hasn’t seen Spider-Man: Brand New Day or The Odyssey. As a result, he certainly wasn’t tracking the recent marketing confusion surrounding his new film The Uprising.
On Aug. 20, the campaign for Paul Greengrass’ period action drama seemingly rebranded itself as a stealth Robin Hood movie, prompting a collective “wait, what!?” from the internet. It appeared that the film had been retitled The Uprising: The Rise of Robin Hood, though the subtitle was later clarified to be a tagline rather than a new title. Subsequent promo spots reinforced that the title remains The Uprising. (Greengrass’ original title during the scripting phase was The Hood.)
The commotion recalls what happened with Garfield’s romantic drama We Live in Time a couple of years ago. A first-look image of Garfield and co-star Florence Pugh riding a carousel became a viral sensation thanks to the crazed-looking carousel horse sharing the frame with them. Garfield, for his part, welcomes any and all bizarre flukes if they help attract moviegoers to his films that lack radioactive spiders.
