Turkish Airlines aims to join world’s 100 most valuable brands
Turkish Airlines aims to join the world’s 100 most valuable brands, with plans for premium economy cabins, regional aircraft and improvements to passenger services, CEO Ahmet Olmuştur said.
The carrier has been named Türkiye’s most valuable brand by Brand Finance for nine consecutive years.
Olmuştur told Anadolu Agency in an interview published on Sept. 4 that it aimed to become the first Turkish brand to enter the global top 100.
He said the airline was focusing on increasing brand value alongside expanding its operations, with customer satisfaction and passengers’ willingness to recommend the carrier central to that effort.
