Flag carrier Turkish Airlines (THY) was once again recognized as the country's most valuable brand, according to a report by international brand valuation organization Brand Finance on Wednesday.
According to the "Türkiye 125" survey, Turkish Airlines reclaimed first place in 2026, as in previous years, with a brand value of $2.884 billion (TL 133.06 billion).
Household appliances maker Arçelik claimed the second spot with $1.989 billion, while private lender Iş Bank maintained its third place with $1.243 billion.
Ford Otosan, which was fifth last year, rose one spot to fourth place with a brand value of $1.037 billion. State lender Ziraat Bank also climbed to fifth place with a brand value estimated at some $958 million.
This year, 13 new brands were included in the list. Alfa Solar, ATP, Baykar, Besler, Çelebi Aviation, Datagate, e-Bebek, Karaca, Karel, Koçtaş, Ray Sigorta, Trabzonspor, and Yudum entered the ranking.
