With Greece’s national elections drawing near and the political parties having already mobilized their mechanisms in the race for votes, another parallel and often more important battle is already underway.
It is the “war” of impressions, with communication tactics being devised and the propaganda arsenals making their appearance on both sides. The strategy is specific and successfully tested: to strike your political opponent at his weakest point, as it emerges into the public spotlight, using various means. Some of these methods include reports, journalistic investigations, targeted exclusives, and even fake news and fabricated stories, with the aim of creating a negative political climate, whether prolonged or temporary. The intended effect would be to damage the opponent’s prestige and credibility, both on a personal and on a purely political level, while at the same time polarizing the party audience.
It is therefore only to be expected that issues of major importance at the level of governance will come to the forefront and that around them an arena of confrontation will unfold, until the final battle. The economy, the country’s development trajectory, defense spending and armament programs, foreign policy and labor issues have always been the preferred subject matter of every electoral contest, with gallons of ink spilled and hundreds of hours of live political programs devoted to defending the various political positions, highlighting governmental successes or shortcomings, respectively.
