IFA Berlin Xiaomi SU7 Ultra. Photo by Larry Evans
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IFA Berlin, which stands for “Innovation For All,” is a diverse technology show. There were numerous mobile, entertainment and AI-enabled devices, but there were also a range of clean technology products. On the first day of IFA, I saw several different paths to sustainability. Products from large companies and small startups. I will follow up on some of these in more depth in future articles, but a few products stood out on the first day of the show. Each of these on its own is just part of the solution. However, they each address environmental challenges and appeal to customers in unique ways.
Xiaomi Brings EVs to Europe
Xiaomi had one of the largest booths and some of the biggest news of the show. They will be bringing the SU7 and YU7 to Europe next year. Models on display included LiDAR sensors that will be used in their intelligent driving system, also to be activated next year, pending regulatory approval. No specific timing has been announced yet. Combined with their mobile devices and efficient appliances, the introduction provides an important link in the Xiaomi Human x Car x Home ecosystem.
