Friday, September 4th, 2026 – 1:00 am
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An interview with
Claudia Chagui
EVP, Marketing and Creative
How did Telemundo reach so many people outside of its core audience? Claudia Chagui, EVP of marketing and creative for Telemundo, explains.
Friday, September 4th, 2026 – 1:00 am
SHARE:
An interview with
Claudia Chagui
EVP, Marketing and Creative

Telemundo is chasing the Super Streamer with a multiplatform, interactive strategy that stretches well beyond the broadcast.

The World Cup has brought huge audiences and ad deals to Telemundo as NBCUniversal's Spanish-language network works to elevate…

The Spanish-language network's telecasts have more than doubled compared to 2022, which Telemundo's head of sports calls "an…

Purists never stopped moaning about FIFA's World Cup hydration breaks, but you won't hear Fox Sports execs complaining about the…

They may not understand every word, but fans appreciate exuberant announcers who match their enthusiasm. Plus, cameras stay on…

Audiences are flocking to Telemundo and Peacock’s Spanish-language coverage of the World Cup – so much so that the network is…