Telemundo’s World Cup coverage over the past four weeks has set numerous viewership records for NBCUniversal’s Spanish-language network. But two days in particular stand out to Miguel Lorenzo, senior VP of sports content and production for NBCUniversal Telemundo Enterprises.
The July 5 match that saw Mexico knocked out of the tournament by England ranks as the most-watched telecast of all time, bar none, for Spanish-language TV in the U.S., per Lorenzo and NBCUniversal research. The game drew 23.2 million viewers over the Independence Day holiday weekend.
The June 30 match that saw Mexico advance after defeating Ecuador also brought in a blockbuster audience of 18.9 million viewers. The July 6 U.S. Men’s National Team loss to Belgium commanded 7 million viewers.
Today’s England-Norway game, which begins at 5 p.m. ET, is also expected to deliver huge crowds for Fox Sports, the English-language U.S. home of the tournament, and Telemundo and Peacock.
The other record that is a major milestone for Telemundo is the amount of advertising and sponsorship that the World Cup audience windfall has delivered for Telemundo, Peacock and Telemundo’s sibling cable channel Universo.
