As the knockout rounds of the World Cup begin, Fox and Telemundo can be crowned as two of the biggest winners off the field.
Fox Sports is the tournament’s English-language television broadcaster in the US, and Telemundo is the Spanish-language broadcaster. Both networks broke viewership records during the World Cup group stage and expect even higher ratings in the coming days, with the US men’s national soccer team playing in prime time on Wednesday night.
Telemundo reported that its World Cup viewership is “pacing at more than double” the 2022 tournament in Qatar, with audience engagement “at historic highs.”
Fox Sports said 84 million Americans have watched at least some of its coverage through June 25.
That assessment comes from Nielsen’s TV and streaming measurement system, which calculates how many people have watched for at least one minute.
