Consumer Industries Writer
Story audio is generated using AI
Established appliance and consumer technology brands are facing growing pressure from Chinese manufacturers as consumers become more cautious about spending and increasingly look for value for money.
This is according to NielsenIQ (NIQ) South Africa, which said emerging Chinese brands affected important sectors of the appliance and consumer technology market during the first half of 2026, as the broader technology and durables (T&D) sector weakened.
“Growing competition from emerging Chinese brands has also introduced more pricing pressure in key segments of the appliance and consumer technology markets,” said NIQ South Africa MD Zak Haeri.
