ElectronicsTVs and air conditioners drive gains as prices and features appeal to younger buyersChinese TV brands are gaining traction in Malaysia, attracting consumers with larger screens and feature-rich designs at competitive prices. (Photo by Norman Goh) KENTARO TAKEDA, NORMAN GOH, REZHA HADYAN and NATSUMI KAWASAKIJune 22, 2026 12:04 JSTSINGAPORE/KUALA LUMPUR/JAKARTA -- Chinese home appliance brands are gaining ground in Southeast Asia, with their market share rising over the past five years as they go beyond competitive pricing to attract consumers with services such as 24/7 support and innovative design.
Chinese appliance brands gain ground in Southeast Asia
TVs and air conditioners drive gains as prices and features appeal to younger buyers
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