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The forthcoming Ford Fathom electric pickup truck is aimed squarely at stealing market share from industry leader Tesla one way or another, and the gloves are off. This week, fresh news broke around the Fathom right in the middle of the leadup to a major new promotional event for the Tesla Cybercab robotaxi in Texas. Of course, pickup trucks and robotaxis are two different things, but Ford has spotted a fresh opportunity to battle for the hearts and minds of the EV-buying public
The PR Wars Are On: Ford Fathom Vs. Tesla Cybercab
Ford has been diligently promoting the new all-electric pickup truck since last year, despite the headlong downward plunge in EV sales following the election of US President Donald Trump to a second term in office. The Ford Fathom will be the first vehicle to roll off Ford’s new purpose-built “Universal” EV platform, based around a cost-cutting, labor-saving, tree-like manufacturing process rather than the traditional gasmobile assembly line model.
