Vertical/microseries studio and platform aTwist, founded by TV vets Jana Winograde, Susan Rovner and Lloyd Braun, launched Thursday with a slate of scripted, unscripted and animation originals. As previously announced, the new company is launching with a wide range of genres — including comedy, drama, horror and romance — from producers like “The Bold and the Beautiful’s” Bradley Bell, as well as partnerships with programmers like BET and Kevin Hart’s Hartbeat shingle.
“I feel like we’re really well positioned to create a completely different business and consumer proposition,” Winograde, who serves as aTwist chief executive officer, recently told Variety.
Added chief creative officer Rovner: “We’re doing horror, we’re doing a musical, we’re doing thrillers, we’re doing a lot of different things. I think the thing that we’re finding, regardless of genre, is structure. The need to keep people engaged, the need to feel that pace, the need to really hook people in.”
Countries at launch include Australia, Canada, India, Ireland, New Zealand, Philippines, United Kingdom and United States. The aTwist fare can be found at aTwist.com, as well as via its app, available for download across all major app stores. Microseries will launch new programs on Thursdays; users can watch episodes for free with ads, or view full seasons via coins or a subscription.
