It didn't work for Quibi. But now companies like CandyJar say they're seeing real money from short, low-budget video.
Micro dramas are weird, cheap, soap operas for your phone. And they're booming.
By Peter Kafka
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Chief Correspondent covering media and technology
Short, serialized videos are capturing more attention in the U.S.
Hollywood is betting big on vertical microdramas, told in chunks under two minutes. Can a gimmick turn into a new form of…
Several Hollywood celebs are ditching the massive eight-figure checks and exotic movie sets for a rising format: microdramas.
From China to the US to now India – the micro drama format has travelled well and become part of the daily life of viewers |…
Some of India's biggest producers are eyeing investments in micro-dramas, which are now hugely popular.
Disney and Netflix are growing TikTok-style feeds. NBCUniversal is making microdramas.
