On today’s episode of Variety‘s “Strictly Business,” Bogdan Nesvit, co-CEO and co-founder of Holywater Tech, details the explosive growth of the company’s My Drama and My Muse apps, and he details what he sees as the key to making vertical media more mainstream. “Studios and creators are knocking on our doors right now,” Nesvit says.
Nesvit reflects on how quickly the demand for microdramas and related vertical media has grown in the U.S. and Europe in the handful of years that Holywater has been active in vertical media. Last year, Holywater struck a deal with Fox that calls for the partners to produce as many as 200 vertical media series derived from IP drawn from Fox’s vault.
“There is a huge difference between me trying to reach out to studios and producers two years and one year ago when we just started the micro drama space. The first time when me and my co-founder went to Hollywood and started talking to studios and creators, it felt like knocking on the doors without getting any reply out there, even though the people are there behind the door,” Nesvit observes. “Right now, it feels like all the doors are open. And actually the studios and creators are the ones who are knocking on our on our doors. And it’s beautiful because people start to realize that this is not a fad. A lot of things were called a fad like Netflix and YouTube.”
