Sept 3 : Microseries platform and studio aTwist launched on Thursday with 10 original series and curated library content, as shifting entertainment preferences drive a wave of demand for mobile-first short-form storytelling.Microdramas are gaining popularity as Hollywood production shrinks and streaming companies face competition from platforms such as YouTube, with the format expected to generate $1.5 billion in U.S. revenue this year, according to research firm Omdia.• Microseries are serialized stories designed for mobile-first viewing, typically consisting of 40 to 60 episodes of one to three minutes each, and filmed vertically.• aTwist, formerly known as MicroCo, is available across major app stores and has launched in the United States, United Kingdom, India, Canada, Australia, Ireland, New Zealand and the Philippines.
• New microseries will launch Thursdays, with viewers able to watch select episodes for free with ads or unlock full seasons using coins or a subscription, aTwist said.• The platform was founded by Jana Winograde, former president of Showtime; Susan Rovner, former chairman of NBCUniversal Content and president of Warner Bros Television; and Lloyd Braun, former chairman of ABC Entertainment Group and WME.
