D2C beauty and wellness brand The Ayurveda Co (TAC) is formally shutting down, more than a year after it stopped operations, co-founder Param Bhargava said on Thursday.
The company ceased operations in July 2025, following which its assets were liquidated.
The brand has remained inactive since then and is now being formally closed.
The closure brings the curtains down on a consumer brand that raised around Rs 125 crore in venture capital, built an extensive online and offline distribution network, and at its peak employed more than 1,000 people across on-roll and off-roll roles.
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