SynopsisFounded in 2020, BlissClub started as a women's activewear brand before expanding into a broader omnichannel athleisure business. The company said it has grown revenue by more than 60% year-on-year over the past two years, expanded its retail footprint to more than 40 stores, and entered the menswear category earlier this year.Direct-to-consumer (D2C) activewear brand BlissClub has raised Rs 160 crore in a funding round led by Singularity AMC with participation from founder and chief executive Minu Margeret and Meesho cofounder Vidit Aatrey and existing investors Elevation Capital and Eight Roads Ventures.The fresh capital will be used to expand the company's offline retail network, support category expansion, strengthen product development and hire for the next stageNow Playing
D2C activewear brand BlissClub raises Rs 160 crore funding led by Singularity - The Economic Times
Founded in 2020, BlissClub started as a women's activewear brand before expanding into a broader omnichannel athleisure business. The company said it has grown revenue by more than 60% year-on-year over the past two years, expanded its retail footprint to more than 40 stores, and entered the menswear category earlier this year.
TL;DRAI
BlissClub raised Rs 160 crore at 60% growth; D2C athleisure expanding to 40+ stores via Singularity AMC. Omnichannel pivot mandatory: offline footprint now table-stakes for D2C scaling and unit economics, reshaping infrastructure and supply-chain strategy.
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