Founded in 2020, BlissClub reported a 47 per cent rise in FY25 revenue to ₹135.3 crore while reducing losses by 54 per cent to ₹20 crore, as it continues its transition into an omnichannel apparel brand.
D2C athleisure brand BlissClub has raised ₹160 crore in a new funding round led by Singularity AMC, with founder Minu Margeret and her partner, Vidit Aatrey, also making significant personal investments in the round.Existing investors Elevation Capital and Eight Roads Ventures have doubled down on the company. The fresh capital will be used to accelerate product innovation, expand the company’s offline retail network, strengthen product development and hire for its next stage of growth.Founded in 2020, BlissClub has evolved into an omnichannel apparel business. Its revenue grew 47% year-on-year to ₹135.3 crore in FY25, while its loss narrowed 54% to ₹20 crore, according to data from market intelligence platform Tracxn. The company has also said revenue has grown more than 60% year-on-year consistently over the past two years. Its retail footprint has expanded to more than 40 stores, while it forayed into menswear this year as part of its category expansion strategy.“Over the last five years, we’ve been focused on one simple idea — building incredibly comfortable, highly functional apparel for the way Indians actually live and move, designed for our bodies, our climate and our price points,” Margeret said.The round comes as BlissClub seeks to build on its transition from a digital-first brand to a broader omnichannel player, with its founders and existing institutional investors increasing their commitment to the business.Published on August 7, 2026
