SynopsisSugar Cosmetics is raising fresh capital from existing investor A91 Partners at a valuation more than 80% below its peak. The funding comes as the D2C beauty brand battles mounting losses, falling revenues and the challenges of aggressive offline expansion.Mumbai-based beauty brand Sugar Cosmetics is raising Rs 140-150 crore in fresh capital from existing investor A91 Partners in a deal that could value the company at Rs 500-600 crore, three people familiar with the matter said. This is a sharp decline of more than 80% from its peak valuation of around Rs 3,000 crore, at which it raised capital four years ago.The fundraise comes as Sugar grapples with mounting losses, declining revenues, andNow Playing
Behind Sugar Cosmetics down round: valuation to crash 80% in A91 bailout - The Economic Times
Sugar Cosmetics is raising fresh capital from existing investor A91 Partners at a valuation more than 80% below its peak. The funding comes as the D2C beauty brand battles mounting losses, falling revenues and the challenges of aggressive offline expansion.
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