SynopsisDirect-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore at a post-money valuation of Rs 400 crore from RPSG Capital and other investors. The company will use nearly 20% of the capital for research and development, with the rest going towards product expansion, distribution and hiring.Direct-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore funding from RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, and 72 Ventures, at a post-money valuation of Rs 400 crore.The round was a mix of primary and secondary capital in which early angel investors exited. The company did not disclose the split.“We will allocate nearly 20% of the capital toward research and development. The remainder will be used acrossNow Playing
D2C skincare brand Asaya raises Rs 88 crore funding at Rs 400 crore valuation - The Economic Times
Direct-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore at a post-money valuation of Rs 400 crore from RPSG Capital and other investors. The company will use nearly 20% of the capital for research and development, with the rest going towards product expansion, distribution and hiring.






