Direct-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore at a post-money valuation of Rs 400 crore from RPSG Capital and other investors. The company will use nearly 20% of the capital for research and development, with the rest going towards product expansion, distribution and hiring.

Direct-to-consumer (D2C) skincare brand Asaya has raised Rs 88 crore at a post-money valuation of Rs 400 crore from RPSG Capital and other investors. The company will use nearly…

Asaya will utilise funding towards R&D, product line expansion including quick commerce and expanding the team.