LONDON, Sept 3 : Mobile operator VodafoneThree launched its own TV service in Britain on Thursday, filling a gap in its broadband offer to better compete with rivals Sky, Virgin Media and BT. It also launched a premium mobile offer with guaranteed faster speeds.• Vodafone TV will include streaming apps Netflix and HBO Max, linear and on-demand content from broadcasters like the BBC and ITV, more than 300 games and thousands of apps, the company said.• Vodafone's "SuperMobile" product offers up to four times faster speeds and a guaranteed minimum download speed of 15 Mbps when customers are in 5G+ coverage.• It utilises a dedicated "FastTrack" in Vodafone's 5G+ network, which partitions or "slices" a chunk of the network and prioritises users' data traffic.
• It will be available to pay monthly customers for an extra £3 ($4.05) a month on top of its full-speed Xtra plans.• It is also launching a tandem "SuperMobile" service for business, which it said was anchored by Britain's first national business-only mobile network slice.• Rival EE, owned by BT, launched its own "Fast Lane" product using a dedicated network slice last month.• Vodafone pledged to invest £11 billion in its British network when it merged with Hutchison's Three in 2025.• Vodafone CEO Max Taylor said: "Vodafone SuperMobile is tangible evidence of what the Vodafone and Three merger makes possible: better connectivity and real choice for customers."• CCS Insight analyst Kester Mann said: "The option to access a superior connectivity service in places where heavy demand can significantly impact network performance addresses a major customer pain point."($1 = 0.7410 pounds)
