For Kenyan SMEs, successful regional expansion starts with deliberately choosing a market where demand, costs, competition, compliance and partnerships offer a realistic path to sustainable growth.
For Kenyan SMEs, regional growth should start with one smart market choice, not an attempt to conquer Africa at once. [iStockphoto]
A Kenyan small and medium enterprise (SME) that has built a strong local business may look at Africa and see opportunity everywhere. One country is close; another one is large.
Another one is more organised, while another one appears to have less competition. Still, a region far away appears to offer scale.
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