By Mbwambo Erick
When investors evaluate opportunities around the world, market size is often one of the first metrics they consider. Conventional wisdom suggests that larger economies naturally attract larger investments. Yet across Africa, some of the continent’s smaller and lesser-known markets continue to secure significant attention from international investors.
According to Prateek Suri, Chairman of Maser Group and CEO of MDR Investments, the reason is simple: successful investors often look beyond today’s numbers and focus on future opportunity.
Also Read
Accountability as a hallmark of your brand
