Google yet again avoided a breakup of its business — but it will have to play nicer
By Lara O'Reilly
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A judge ruled Google doesn't have to sell off parts of its adtech business, but it will face other remedies.
Google yet again avoided a breakup of its business — but it will have to play nicer
By Lara O'Reilly
You're currently following this author!
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Author of the CMO Insider newsletter

Judge Leonie M. Brinkema, of the U.S. District Court, ruled the company will answer instead through a string of behavioural…

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its…

A federal judge on Wednesday ordered Google to retool the system powering its price-gouging monopoly in digital advertising,…

The DOJ asked the judge to force a sale of at least one of its ad tech tools.

U.S. District Judge Leonie Brinkema ruled that Google does not have to sell off AdX, the company’s ad exchange.

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a…

Judge orders changes to Google's digital ads business but spares it from a breakup