For a small business, getting a customer to discover a product is only half the battle.
The harder part is getting a first-time customer to trust the business enough to pay.
A customer may click on an ad, browse a product, and reach checkout, but a young or unfamiliar brand still has to close a trust gap before that interest becomes a transaction.
For emerging digital businesses, the payment experience becomes part of the customer experience itself.
In a recent conversation with YourStory, Akash Sinha, Co-founder and CEO of Cashfree Payments, discussed how India's digital payments ecosystem has evolved over the past decade, why SMBs are emerging as a growth opportunity, and how payments infrastructure can help businesses move from their first transaction to larger-scale growth.
