Decoding Cashfree Payments' 0% payment gateway fee offer, and why it's a no-brainer for early-stage businesses

For a small business, the festive season isn't just a busy stretch; it's the stretch.

Cashfree data shows a small business's average order value (AOV) nearly triples during these months, growing from Rs. 1,142 to Rs. 3,000, a jump sharper than the platform-wide AOV lift of 62.5%.

And for a new seller especially, 40% of a business's entire year of revenue rides on these few weeks.

None of that upside comes free to a business signing up for a payment gateway right before the window opens.

A brand-new seller pays the same fee, on transaction one, as an established seller with years of volume behind them.