India's ecommerce boom has transformed logistics from a backend function into a business differentiator.
As D2C brands and MSMEs expand beyond their home markets, supply chains now influence everything from customer experience and inventory management to working capital and international growth.
Speaking with Shubhangi Mishra, Senior Creative Lead at YourStory, Dibyanshu Tripathi, Co-founder and CEO of Hexalog, reflects on how this shift has reshaped logistics over the past decade.
He also explains why better coordination across the supply chain, not just faster movement of goods, is helping smaller businesses compete globally.
Tripathi entered the logistics industry in 2017, when India's ecommerce ecosystem processed nearly five million orders.
