Santorini is strengthening its presence in European markets, investing in targeted promotional actions and partnerships with airlines, that directly connect the island with major foreign markets.
At the heart of the new campaign is France, where the Municipality of Thira is cooperating with Transavia for a promotion that will be implemented in September.
“The French market is particularly important for Santorini and we want to harness the momentum of direct air connections, approaching the French public in a more targeted way,” said Georgia Nomikou, president of the Municipal Council and the Tourism Committee.
The promotional programs are expanded into Switzerland, too, through a four-month joint advertising campaign with Edelweiss Air, a member of the Lufthansa Group.
