News
The nine-week challenge blends retail QR codes, social dares and real-world cash prizes across four countries.
by Will Russo August 31 2026
Men’s personal care brand Dr. Squatch is partnering with streamer IShowSpeed for a sprawling IRL “speedrun” challenge offering fans a chance to win up to $1 million.
“Speedrun: Million Dollar Mission” kicks off August 31 and runs for nine weeks through October 31. It incorporates 25 different challenges for participants in the U.S., U.K., Canada and Australia. Tied to more than 4,000 retail partner locations, including Walmart, in-store QR codes allow participants to view a leaderboard and a mission hub listing the weekly challenges.
